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Blue Lemon Design works with Nielsen
Media Research’s Methodological Research staff and Moore-Wallace printers
to produce the Nielsen TV Diaries for each ratings sweep period. TV
Diaries are produced in English and bilingual versions, with different
quantities and covers for each diary. There are multiple versions of the
covers
printed
for each diary, with the covers indicating which panel the diary is
being sent to and which survey week of the sweeps period is being measured.
Additional
color-coded bars and triangles are used to indicate diaries for special
test measurements. |