Print Design
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Nielsen TV Diaries

Blue Lemon Design works with Nielsen Media Research’s Methodological Research staff and Moore-Wallace printers to produce the Nielsen TV Diaries for each ratings sweep period. TV Diaries are produced in English and bilingual versions, with different quantities and covers for each diary. There are multiple versions of the covers printed for each diary, with the covers indicating which panel the diary is being sent to and which survey week of the sweeps period is being measured. Additional color-coded bars and triangles are used to indicate diaries for special test measurements.